MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and s